To DIsney, Apple, Hulu, Ultraviolet and the rest of you:
Please, please stop the madness. All of us folks on the Internet are glad that we're finally seeing ways to get and access movies online and then watch them across PC, smartphones, tablets and sometimes connected TVs. It looks like the industry is generally heading towards the model of a video locker, which stores the set of movies I'm entitled to and then allows me to access that locker across a set of devices. The problem is, the various studios and digital providers are driving towards increasing fragmentation so that I cannot have just one locker. I need lots of them.
Please, please stop the madness. All of us folks on the Internet are glad that we're finally seeing ways to get and access movies online and then watch them across PC, smartphones, tablets and sometimes connected TVs. It looks like the industry is generally heading towards the model of a video locker, which stores the set of movies I'm entitled to and then allows me to access that locker across a set of devices. The problem is, the various studios and digital providers are driving towards increasing fragmentation so that I cannot have just one locker. I need lots of them.